Apple has announced that its Vision Pro mixed-reality headsets will be available for purchase in U.S. retail stores and online starting from February 2. Preorders for the device will begin on January 19. Priced at $3,499, the Vision Pro represents Apple's entry into the world of "spatial computing," offering a potentially groundbreaking product similar to the success of AirPods when they were first launched in 2016.
While expectations for shipments this year are modest, many investors and industry experts are bullish about Apple's foray into spatial computing. The Vision Pro is expected to transform the way people work, collaborate, connect, enjoy entertainment, and relive memories. Apple plans to launch a dedicated App Store for the Vision Pro, providing access to over one million compatible apps across iOS and iPadOS. The headset is designed for a wide range of applications, including gaming, productivity tools like Microsoft 365 and Slack, and entertainment.
For individuals who require vision correction, Apple is offering prescription optical inserts from Zeiss, priced at $149. Additionally, readers with various standard strengths will be available for $99.
Apple has yet to announce when the Vision Pro will be available outside of the United States.
Following a slight decline in the first four trading days of 2024, Apple shares saw a 1% increase early Monday, outperforming the Nasdaq Composite's 0.8% rally.