Toronto-based CI Financial, known for its extensive acquisition strategy in the U.S. registered investment advisory sector, has announced the rebranding of its U.S. wealth management business. Formerly known as CI Private Wealth, the business will now be called Corient.

The decision to rebrand comes shortly after CI Financial (TSX: CIX) sold a 20% stake in the unit to a consortium that includes private-equity firm Bain Capital.

Kurt MacAlpine, CEO of CI Financial and Corient, stated, "It's the perfect time for us to adopt a new identity that effectively communicates the value we provide and our unique position within the market. We are thrilled about our new brand and the future of Corient."

Previously, the acquired RIAs retained their original names, with the addition of CI's branding. However, effective immediately, those legacy names will no longer be used, and the Corient brand will be adopted across all platforms. CI Financial sought input from its advisors and collaborated with a branding agency to finalize the new name. The name "Corient," derived from a combination of "client" and "oriented," was chosen by an overwhelming majority vote among CI's advisors.

CI Financial Rebrands as Aligned Capital Partners

CI Financial, a leading Canadian asset and wealth management company, has announced its rebranding as Aligned Capital Partners. The new name reflects the expanded capabilities of the organization and its goal of becoming the country's premier private wealth firm.

Over the past few years, CI Financial has significantly increased its presence in the U.S. wealth management sector through a series of strategic acquisitions. These ventures have propelled its U.S. wealth unit to an impressive $147 billion in assets under management, making it one of the largest integrated Registered Investment Advisors (RIAs) in the country.

Aligned Capital Partners is scheduled to report its second-quarter earnings on August 10. With its rebranding, the company aims to reinforce its commitment to providing exceptional wealth management services while maintaining its status as a leading player in the industry.

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