As professional copywriters, we understand that dividend-paying stocks have experienced a challenging year. Despite this, we believe there is an opportunity for investors to consider buying them. While many dividend-stock funds and ETFs have underperformed the broad market by a double-digit margin in the past 12 months, historical trends indicate that these strategies could potentially rebound significantly in the near future.

The performance of dividend stocks in relation to the broader market, also known as their alpha, tends to fluctuate between positive and negative extremes at regular intervals. When dividend stocks have previously shown a negative trailing 12-month alpha, as they do currently, there is a higher likelihood that their subsequent 12-month alpha will be positive.

To illustrate this oscillation, we have created the chart above. The chart compares the trailing 12-month total return of the top 10% of stocks with the highest dividend yields against the comparable return of the S&P 500 SPX. The data, provided by Dartmouth College's Ken French, reveals that the latest alpha (as of October) is more than negative 15 percentage points. Throughout history since 1940, there have been only a handful of instances where the alpha has been lower than it is today. This chart strongly suggests the potential for a positive alpha in dividend stocks over the next 12 months, potentially reaching impressive levels.

Investors should consider capitalizing on this potential opportunity by carefully evaluating and selecting dividend-paying stocks. These stocks have a history of resilience and achieving strong returns over time. By taking advantage of this market trend and making informed investment decisions, investors may position themselves to benefit from the expected rebound in dividend stocks.

Remember, investing involves risks, and past performance is not indicative of future results. It's always advisable to consult with a financial advisor before making any investment decisions.

  • Dartmouth College's Ken French

The Resilience of Dividend Stocks

The recent performance of dividend-focused ETFs may appear disappointing when compared to the S&P 500 over the past 12 months. However, it is worth noting that these ETFs have exceeded the performance of the S&P 500 in the previous 12-month period.

While there are no guarantees that this trend will repeat itself, investors should not dismiss dividend stocks based solely on the past 12 months' results. In fact, some may even consider taking the opportunity to purchase more dividend stocks at their current reduced prices.

Evaluating Dividend Stocks

It is important to remember that not all high-yielding stocks are suitable investments. A high yield can sometimes indicate financial instability and the potential for a dividend reduction. Therefore, it is wise to assess the dividend yield in conjunction with other key metrics.

The aforementioned dividend ETFs claim to utilize this approach. Additionally, the table below displays the highest-yielding stocks recommended by at least three investment newsletters, as monitored by our performance auditing firm.

Also read: Wall Street analysts are souring on stocks. That could mean the S&P 500 is poised for a 15% rally, B. of A. says.

The Taylor Swift Stock-Market Effect: We Are Convinced

The influence of Taylor Swift on the stock market has been undeniable. Her impact is so powerful that it has become known as the Taylor Swift Stock-Market Effect. This phenomenon has captivated the attention of investors and analysts worldwide.

Unleashing the Power of Taylor Swift

Taylor Swift's immense popularity and global influence have led to significant shifts in certain industries. From fashion to technology, her endorsement can skyrocket the value of a company overnight. It seems that anything Taylor touches turns to gold.

The Ripple Effect

The Taylor Swift Stock-Market Effect goes beyond direct endorsements or partnerships. It extends to the companies and brands she aligns herself with. Investors have seen the value of these affiliations soar, purely based on her association.

A New Paradigm for Investors

The Taylor Swift Stock-Market Effect challenges conventional wisdom and calls for a new approach to investing. Analysts are now closely monitoring Taylor's moves and leveraging her influence to their advantage. It has become essential for investors to stay tuned to Swift's latest ventures.

Captivating the Market

Taylor Swift's ability to captivate audiences goes far beyond her music career. She has become a brand in herself, a force to be reckoned with. Companies and investors alike cannot ignore the impact she has on the market.


The undeniable impact of the Taylor Swift Stock-Market Effect has revolutionized the way investors perceive celebrity endorsements. With her immense influence, Taylor has reshaped the dynamics of the stock market and created a new paradigm for investment success. As we continue to witness her unrivaled power, we remain convinced that the Taylor Swift Stock-Market Effect is here to stay.

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