Intuit Launches Generative AI Software

Intuit recently announced the launch of their groundbreaking generative AI software tool. This innovative tool is set to revolutionize their full suite of financial, tax, and accounting software.

In the upcoming months, Intuit plans to roll out their Intuit Assist software across all of their products, including TurboTax, Credit Karma, QuickBooks, and Mailchimp. The best part? They will be providing this tool to all users at no additional charge. This strategic move aims to enhance the overall user experience, resulting in reduced customer loss, increased usage, and improved cross-selling. Additionally, Intuit believes that the availability of these tools will prompt users to seek out expert guidance for addressing their business challenges.

Intuit's approach to monetizing their AI software is quite distinctive compared to other industry players. While some companies charge premium prices for their AI offerings, such as Microsoft's $30 per month per user for their "co-pilot" software in the Microsoft 365 office suite, Intuit prioritizes accessibility and inclusivity.

Intuit's Intuit Assist marks an exciting leap forward in the intersection of technology and financial management. By providing users with unparalleled AI capabilities, Intuit is poised to empower businesses and individuals like never before.

TurboTax Introduces Intuit Assist for Enhanced Tax Preparation Experience

TurboTax, the popular tax preparation software developed by Intuit, is launching a new feature called Intuit Assist. This innovative tool aims to enhance the overall tax preparation experience for customers by providing them with better guidance and insights into their finances.

With Intuit Assist, TurboTax users will have access to a range of helpful features. One of these features is the ability to track the items they need in order to complete their taxes more efficiently. This will help users stay organized and ensure that they have all the necessary documentation in place.

Additionally, Intuit Assist will enable users to gain a deeper understanding of their tax situation. It will provide improved information on financial matters such as money-saving tips, subscription tracking, and credit card options. This will empower users to make more informed decisions and optimize their financial well-being.

Not only is Intuit Assist beneficial for individual consumers, but it also offers advantages for small businesses. Users of QuickBooks and MailChimp can utilize this tool to streamline their operations. For instance, QuickBooks users can track outstanding invoices and identify any spending irregularities. MailChimp users, on the other hand, can leverage Intuit Assist to create targeted email campaigns based on new additions to their product inventory.

The availability of Intuit Assist varies based on the different Intuit products. For TurboTax users, the feature is immediately available for the extended tax deadline on October 16th. It will be generally accessible in the United States and Canada starting from January 2024 for the 2023 tax season.

As for Credit Karma users, they can expect Intuit Assist to be made available in early 2024. QuickBooks users will have access to a beta version of the tool starting in the fourth quarter of 2023.

Intuit Assist for Mailchimp is currently in beta testing for select customers. General availability for marketing applications is planned for the fourth quarter, while the rollout for customer relationship management applications is expected in the first quarter of 2024.

Overall, Intuit Assist represents a significant step forward in enhancing the tax preparation experience for individuals and businesses alike. It offers valuable features that enable users to better navigate their finances, make informed decisions, and optimize their financial well-being.