Bilibili is set to release its second-quarter results on Thursday, providing valuable insights into the company's financial performance. Here's a breakdown of what to expect:

Net Loss Forecast

According to analysts surveyed by FactSet, Bilibili is projected to report a narrower net loss of 1.21 billion Chinese yuan ($166.1 million) for the quarter ending June 30. This is a significant improvement compared to the net loss of CNY2.01 billion in the same period last year.

Revenue Forecast

The FactSet poll also indicates that Bilibili is anticipated to experience an 11% year-on-year increase in second-quarter revenue, reaching CNY5.43 billion.

Key Points to Monitor

As we await the release of Bilibili's second-quarter results, there are several key areas that investors should pay attention to:

User Increase

During the first quarter, Bilibili witnessed an 18% rise in average daily active users, reaching a total of 93.7 million. The rate at which user growth continues remains of significant interest to investors.

Marketing Expenses

In the first quarter of this year, Bilibili successfully reduced sales and marketing expenses by 30% compared to the previous year, totaling CNY880.2 million. Investors will be closely monitoring any further improvements in cost control measures and progress towards profitability.


Back in June, Bilibili provided a revenue estimate for 2023, setting it between CNY24.0 billion and CNY26.0 billion. It will be crucial for investors to pay attention to any updates or changes to the company's outlook.

As we eagerly await Bilibili's second-quarter results, it will be interesting to see how the company has performed and what the future holds.

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